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The CRM Zen Show Episode 402 – And I Still Haven’t Found What I’m Filtering For

News Highlights

  • Zoho CRM: Cross-Module Filtering is now available for custom views and advanced filters.
  • Zoho Bigin: Introducing the Product Catalog for public showcases and order processing.
  • Zoho Billing: New AI-Powered MCP Server for streamlined billing actions and reporting.

Zoho News

Zoho CRM: Cross Module Filtering

Users can now filter custom views and advanced filters using fields from related lookup records, significantly reducing the need for duplicate data or complex workflow workarounds.

Zoho Bigin: Product Catalog for Public Product Showcases and Orders

Bigin’s new Product Catalog allows businesses to publish public showcases to collect inquiries or orders, accept payments, and automatically route submissions into your pipelines.

Zoho Billing: AI-Powered MCP Server

Leverage MCP within Zoho Billing to surface customer/invoice insights and execute billing-related actions, with granular admin control over AI capabilities.

Zoho Forms: Vertical Studio Integration

Forms now integrate with Vertical Studio to capture submissions, automatically create or update records, and support direct field mapping and prefill.

Zoho Deluge: Built-in PDF Conversion

Easily generate PDFs from text, HTML, or public URLs directly in Deluge without relying on Writer APIs or third-party tools.

Zoho Social: Q1 2026 Feature Recap

Updates include Google Business Profile creation, flexible time zone settings, image conversion improvements, and bulk approvals.

Zoho POS: March 2026 Updates

Enhancements include Android right-to-left support, beta register-based item mapping, and iOS kitchen order ticket support.

Zoho Workplace: March 2026 Updates

Broad updates across Mail, Calendar, Cliq, Sheet, Trident, Writer, and Show featuring UI refreshes and improved collaboration tools.

Zoho Apptics: MS Teams Integration

Product teams can now receive crash alerts and in-app feedback directly in Microsoft Teams channels.

Zoho Projects: Mobile App Updates

Mobile apps now support Custom Modules (create/update/delete) and display internal/external task list flags directly in the header on iOS.

Code Share of the Week

Creating a Custom Service Connection for Zoho OAuth

Learn how to recreate flexibility with a custom service connection in Zoho CRM. This is essential when scopes from multiple apps (like CRM and Projects) are needed in a single connection.

This Week’s Blog

Zoho for State, Local, and Education (SLED)

An overview of why Zoho is a strong fit for SLED organizations regarding grant management, constituent services, and education-specific workflows.

Tips and Tricks

How to Deploy a Zia Agent in Zoho CRM

A step-by-step guide to deploying a Zia agent using connections and buttons, perfect for bundles where native digital employees aren’t available.

Creating Custom Service Zoho OAuth Connection

The full setup process for creating flexible multi-app OAuth connections now that the old prebuilt option has been removed.

Question of the Week (AZAAZ)

Upserting with Unique Fields in Zoho Forms

If you set a field (like phone number) as “Unique” in Zoho CRM, it becomes an available upsert option. You can move it above email in the integration settings to make it the primary matching identifier. Watch the answer here.

This Week’s Quizzes

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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