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Getting Started with SMS Marketing For Zoho

SMS marketing can help businesses connect with customers effectively. In this blog, we’ll explore how to use Zoho’s applications like CRM and Campaigns to make your SMS marketing strategy more powerful. We’ll also look into shortcodes, choosing the right SMS gateway, and more. Let’s get started. Picking the Right SMS Gateway for Your Zoho SMS […]

Embracing GDPR Compliance in Email Marketing with Zoho Campaigns

Introduced by the European Union in 2018, the General Data Protection Regulation (GDPR) has since influenced a global wave of data protection reforms, impacting organizations far beyond the EU’s borders. In this ever-changing marketing landscape, it is important to understand how email marketing has been affected by GDPR. And if you are using Zoho, how […]

4 Automated Emails You Should Consider

Automated emails may have a bad reputation, but don’t let that stop you from getting content to your current and future customers. While scheduling emails is also a great option it’s not always the best fit. Schedules don’t always align with certain trigger points and can cause issues if sent too early or late. Give […]

12 Days of Marketing

12 Days of Marketing title page with graphics

On the first day of Christmas, Zenatta gives you, 12 tips to enhance your marketing strategy. With the new year right around the corner, you might be looking to change up your marketing plans. We’ve gathered some top tips to help you get the most out of your marketing strategy in 2023. While some of […]

What To Do If Your Email Is Blacklisted

Last week, we shared everything you should do prior to sending your first email blast using Zoho Campaigns. In this article, the worst-case scenario has happened, you’ve been blacklisted. You done goofed. Whether you bought a list, didn’t do double opt-in, or sent a mass email using old data, the damage is done. So what […]

Zoho Campaigns Getting Started Checklist

Email marketing today is still one of the most powerful methods of marketing. Research shows it to be up to 40 times more effective than social media marketing. Its effectiveness, though, ultimately depends on several factors often overlooked. We put together a Zoho Campaigns getting started checklist to help you maximize the effectiveness of your […]

Utilizing The New Sync For Zoho Campaigns

This past spring, Zoho released a big update for Campaigns which included new improvements to Sync, Topics, and Segments. Prior to this update, a true real-time sync did not exist. For the last 3 years, there was an Immediate Sync and Periodic Sync that users could choose from, but both had their quirks. Luckily, thanks […]

Zoho Campaigns Full Product Tutorial – 2022

Zoho Campaigns Full Product Tutorial with a man holding a megaphone in the shape of the Zoho Campaigns logo

In this tutorial, we review Zoho’s email marketing tool, Zoho Campaigns. This application allows marketers to manage leads and contacts they wish to send targeted emails to for both one-off emails or fully built-out drip campaigns. ? TIME STAMPS ? Please use the following time stamps below to navigate the various sections of this product […]

Eight Marketing Tips to Bolster Your Holiday Campaign

Creating an effective marketing campaign can be challenging at any time of the year. It’s important that the marketing materials you create and the techniques you use are able to properly target your core audience. This becomes even more important when you’re developing a marketing campaign for the holiday season. First of all, holidays like […]

Building the Perfect Email Drip Campaign

Building the Perfect Email Drip Campaign

Generating leads from digital sources is an expensive process. It requires the investment of substantial capital to create content, buy ads, or manage social media campaigns. In today’s digital landscape, earning leads is more competitive than ever before. In the past, campaigns could earn a return on investment by simply selling customer’s products on a […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.