What are UTM parameters, and how to use them with Zoho
So what is a UTM parameter? UTM parameters, also known as Urchin Tracking Module parameters, are a way to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally introduced by Urchin Software Corporation, a company founded in 1995 that developed web analytics software. Google acquired Urchin Software Corporation […]
4 Key Takeaways From Google & Yahoo’s Updated Email Authentication Requirements
By now, most of us have heard about the upcoming changes by Gmail and Yahoo. And I think most of us can agree that robust email authentication is necessary to combat phishing and spam. These requirements involve three key technologies: SPF, DKIM, and DMARC. For those of us who don’t know what all this terminology […]
What To Do If Your Email Is Blacklisted
Getting blacklisted can be a disheartening experience. For many, an honest mistake. It means your carefully crafted messages are being flagged as spam and sent straight to recipients’ junk folders, hindering your efforts to reach your target audience. While this can be frustrating, it’s important to remember that there are ways to rectify the situation […]
13 Email Marketing Tricks (or Treats) for Zoho Campaigns
Halloween is creeping upon us, and in the spirit of this holiday, we’re unveiling 13 email marketing tricks (or should we say treats?) for Zoho Campaigns. These spooktacular tips will ensure your campaigns are frighteningly effective. 1. Test & Preview: Before sending out that eerie Halloween email, be sure to send yourself a test email. […]
Getting Started with SMS Marketing For Zoho
SMS marketing can help businesses connect with customers effectively. In this blog, we’ll explore how to use Zoho’s applications like CRM and Campaigns to make your SMS marketing strategy more powerful. We’ll also look into shortcodes, choosing the right SMS gateway, and more. Let’s get started. Picking the Right SMS Gateway for Your Zoho SMS […]
Embracing GDPR Compliance in Email Marketing with Zoho Campaigns
Introduced by the European Union in 2018, the General Data Protection Regulation (GDPR) has since influenced a global wave of data protection reforms, impacting organizations far beyond the EU’s borders. In this ever-changing marketing landscape, it is important to understand how email marketing has been affected by GDPR. And if you are using Zoho, how […]
4 Automated Emails You Should Consider
Automated emails may have a bad reputation, but don’t let that stop you from getting content to your current and future customers. While scheduling emails is also a great option it’s not always the best fit. Schedules don’t always align with certain trigger points and can cause issues if sent too early or late. Give […]
12 Days of Marketing
On the first day of Christmas, Zenatta gives you, 12 tips to enhance your marketing strategy. With the new year right around the corner, you might be looking to change up your marketing plans. We’ve gathered some top tips to help you get the most out of your marketing strategy in 2023. While some of […]
Zoho Campaigns Getting Started Checklist
Email marketing today is still one of the most powerful methods of marketing. Research shows it to be up to 40 times more effective than social media marketing. Its effectiveness, though, ultimately depends on several factors often overlooked. We put together a Zoho Campaigns getting started checklist to help you maximize the effectiveness of your […]
Utilizing The New Sync For Zoho Campaigns
This past spring, Zoho released a big update for Campaigns which included new improvements to Sync, Topics, and Segments. Prior to this update, a true real-time sync did not exist. For the last 3 years, there was an Immediate Sync and Periodic Sync that users could choose from, but both had their quirks. Luckily, thanks […]
