4 Automated Emails You Should Consider

Reading Time: 4 minutes Automated emails may have a bad reputation, but don’t let that stop you from getting content to your current and future customers. While scheduling emails is also a great option it’s not always the best fit. Schedules don’t always align with certain trigger points and can cause issues if sent too early or late. Give[…]

12 Days of Marketing

Reading Time: 5 minutes On the first day of Christmas, Zenatta gives you, 12 tips to enhance your marketing strategy. With the new year right around the corner, you might be looking to change up your marketing plans. We’ve gathered some top tips to help you get the most out of your marketing strategy in 2023. While some of[…]

What To Do If Your Email Is Blacklisted

Reading Time: 3 minutes Last week, we shared everything you should do prior to sending your first email blast using Zoho Campaigns. In this article, the worst-case scenario has happened, you’ve been blacklisted. You done goofed. Whether you bought a list, didn’t do double opt-in, or sent a mass email using old data, the damage is done. So what[…]

Zoho Campaigns Getting Started Checklist

Reading Time: 5 minutes Email marketing today is still one of the most powerful methods of marketing. Research shows it to be up to 40 times more effective than social media marketing. Its effectiveness, though, ultimately depends on several factors often overlooked. We put together a Zoho Campaigns getting started checklist to help you maximize the effectiveness of your[…]

Utilizing The New Sync For Zoho Campaigns

Reading Time: 6 minutes This past spring, Zoho released a big update for Campaigns which included new improvements to Sync, Topics, and Segments. Prior to this update, a true real-time sync did not exist. For the last 3 years, there was an Immediate Sync and Periodic Sync that users could choose from, but both had their quirks. Luckily, thanks[…]

Zoho Campaigns Full Product Tutorial – 2022

Reading Time: 2 minutes In this tutorial, we review Zoho’s email marketing tool, Zoho Campaigns. This application allows marketers to manage leads and contacts they wish to send targeted emails to for both one-off emails or fully built-out drip campaigns. 🎬 TIME STAMPS 🎬 Please use the following time stamps below to navigate the various sections of this product[…]

Eight Marketing Tips to Bolster Your Holiday Campaign

Reading Time: 5 minutes Creating an effective marketing campaign can be challenging at any time of the year. It’s important that the marketing materials you create and the techniques you use are able to properly target your core audience. This becomes even more important when you’re developing a marketing campaign for the holiday season. First of all, holidays like[…]

Building the Perfect Email Drip Campaign

Reading Time: 6 minutes Generating leads from digital sources is an expensive process. It requires the investment of substantial capital to create content, buy ads, or manage social media campaigns. In today’s digital landscape, earning leads is more competitive than ever before. In the past, campaigns could earn a return on investment by simply selling customer’s products on a[…]

How To Maximize the Life Cycle Of Your Marketing Campaign

Reading Time: 6 minutes Every business needs an effective marketing campaign to attract new customers and retain existing ones. Life cycle marketing is a crucial strategy that helps you create and manage better customer relations to keep them coming back. It describes the process your products undergo from production till discontinuation. There are four stages involved which are; Introduction[…]

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Senior Developer

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.